Dubai Luxury Homes had been operating as a leading SME real estate business in the UAE since 2003. It had established itself as a reputable business in the company over the years. In 2012, it sought to take the brand to the next level by introducing new touchpoints to interact with potential clients.
I had the opportunity to lead a team to conceptualize and design half-yearly magazines for the organization, presenting some of the finest luxury properties along with stories of those behind creating these magnificient homes.
The magazines were published and distributed to residents in various locations, coffee houses, hotel lobbies and at events. Digital copies were circulated through the company's social media channels and website. The magazines were well received and boosted the organization's reputation and identity in the market.